Evinrude has been one of the most iconic names in the boating world for over a century. Known for its innovative outboard motors and dedication to quality, the brand has left a lasting impression on boating enthusiasts worldwide. However, in recent years, many have wondered if Evinrude is still in business or if it has permanently shut down. This article takes a closer look at the history of Evinrude, its current status, and what the future might hold for this legendary brand.
A Little Background About Evinrude
Evinrude was founded in 1907 by Ole Evinrude, a Norwegian-American inventor who built the first practical outboard motor. Over the decades, Evinrude grew into one of the leading manufacturers of outboard engines, known for their reliability, performance, and innovative technology. The brand introduced numerous advancements, including two-stroke and fuel-efficient four-stroke engines, which helped revolutionize recreational boating. With a century-long legacy, Evinrude earned a reputation as a pioneer in the marine engine industry.
Did Evinrude Go Out of Business?
In short, yes. The Evinrude brand was officially discontinued in May 2020 by its parent company, Bombardier Recreational Products (BRP). After more than a century in operation, BRP decided to exit the outboard motor market entirely, focusing instead on other marine and recreational products. While this decision marked the end of new Evinrude engine production, the brand’s legacy continues through existing engines and loyal customers who still operate their boats.
Current Status of Evinrude
Although Evinrude no longer manufactures new engines, the brand is not entirely forgotten. The official Evinrude website remains active and serves as a resource for boat owners, providing access to parts, service support, manuals, and dealer information. Many Evinrude engines are still in operation, and replacement parts are available through authorized service centers. This ensures that current owners can maintain and repair their engines even though no new models are being produced.
How Many Evinrude Locations Are Currently Operational?
Since Evinrude engines are no longer manufactured, there are no new branded Evinrude dealerships opening. However, existing authorized dealers and service centers continue to operate, offering parts, service, and support for Evinrude engines. These locations vary by region, with most concentrated in areas with high boating activity, such as the United States and parts of Canada. While the exact number of operational locations changes over time, the support network ensures that current owners are not left stranded.
The 2020 Shutdown Announcement
In May 2020, BRP announced the discontinuation of the Evinrude brand. The decision came as part of a strategic move to focus on other marine and recreational products while exiting the outboard engine market. The announcement was met with sadness by enthusiasts and boat owners, as Evinrude had been a symbol of innovation for over 100 years. BRP emphasized that while production would cease, they would continue to honor warranties and provide parts and service support for existing Evinrude engines, giving reassurance to loyal customers.
Future Plans of Evinrude
Since BRP has retired the Evinrude brand, there are no plans to produce new outboard engines under the name. The focus now lies on supporting existing customers and ensuring that Evinrude engines remain serviceable for years to come. Additionally, many former Evinrude owners and dealers have turned to alternative brands such as Mercury, Yamaha, or Suzuki for new engines. The future of Evinrude, therefore, is primarily about maintaining its legacy, providing support for current engines, and celebrating its historic contribution to marine technology.
Conclusion
Evinrude may no longer be producing new outboard engines, but its impact on the boating world is undeniable. From Ole Evinrude’s first motor in 1907 to its innovations over the next century, the brand has shaped recreational boating in countless ways. Today, while no new engines are being made, support for existing engines remains strong, ensuring that Evinrude’s legacy lives on. So, while the company is technically out of business in terms of manufacturing, it continues to be a respected name among boating enthusiasts worldwide.
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